For example, “Tribeca real estate” still has great search volume, but has a much lower difficulty score, which makes it easier to rank for. A smarter strategy is to target a specific neighborhood. Many agents try to target city-specific keywords such as “Manhattan real estate,” which has a high search volume-but also has a very high difficulty score. The more hyperlocal the keyword, the better your chance to rank. Here are some tips for your keyword research and planning: Get hyperlocal You can also use keyword research tools like Google Keyword Planner or Semrush.
If you’re working with a good SEO specialist or agency, they should have already done this for you. This helps you discover the keywords you’re already ranking for, the ones you have the best chance of ranking for, and new opportunities for keywords you should be using.
To understand your rank, your first step should be keyword research. They’re also what users are searching for on Google.
Keywords are simply words and phrases that describe your content and business.
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